Corporate Identity
Colors
Use an anthracite background RAL 7016 or HEX: #383e42, RGB: R56 G62 B66, CMYK: C15 M6 Y0 K74 with white elements for contrast (#FFFFFF) and turquoise RAL 5018 or HEX: #048b8c, RGB: R4 G139 B140, CMYK: C97 M1 Y0 K45 for accents.
Font
Use the Montserrat font if possible. Titles should be written in uppercase.
Logos
Tone of Voice & Form of Address
We use the formal form of address in all our communication. This applies to all texts aimed at customers, partners and dealers — including documentation, training materials, user manuals and marketing content.
Style: Professional and factual, yet approachable and easy to understand. We communicate at eye level, fact-based and solution-oriented.
Color Space
Basic
| Setting | Value |
|---|---|
| Exposure | +0.1 to +0.3 |
| Contrast | −10 |
| Highlights | −30 |
| Shadows | +20 |
| Whites | −10 |
| Blacks | +10 |
→ This removes the harsh sun.
Color
| Setting | Value |
|---|---|
| Temperature | −5 |
| Tint | −2 |
| Vibrance | −20 |
| Saturation | −10 |
→ Makes the image cooler & more technical.
HSL
Greens
| Hue | −10 | | Saturation | −40 | | Luminance | −10 |
→ Fields become "Industrial Green," not organic green.
Yellows
| Saturation | −50 |
→ Soil & stubble become gray-brown instead of yellowish.
Aquas / Turquoise
| Saturation | +10 | | Luminance | +10 |
→ Brand turquoise remains vibrant.
Color Grading
| Area | Color | Strength |
|---|---|---|
| Shadows | Blue-gray | 10 |
| Midtones | Neutral | 5 |
| Highlights | Warm gray | 8 |
Texture
| Setting | Value |
|---|---|
| Texture | +10 |
| Clarity | +5 |
| Dehaze | +3 |
* The color space is also already stored in Lightroom, for questions contact Annemarie Wenden
Images
Please use these high-quality images whenever possible.
